The North Face: outfitting hip-hop

It happened within the space of about a week: I saw 5 of these jackets on the street. Two of them were being worn by friends sitting next to each other on the subway:

and then I saw a couple girls wearing them in my neighborhood, and a guy on the street wearing one. It’s fascinating to me that The North Face has added a fur edge to the hood on these jackets (not visible in the photo but shown on their site), and that these jackets are now appearing on stylish minorities around NYC. It used to be that the only jacket anyone wore was the classic black fur-trimmed nylon model, but now that there’s a $300 jacket, made by the most desirable outfitter of rappers and their friends, that includes a fur-trimmed hood… well, it’s no surprise that I’m seeing them all over the place.

~ by Steve on March 5, 2008.