truly the future of media
The idea that a physical disk is required to purchase and watch any kind of media is one that makes me laugh so hard, I fall down and brake my wooden underpants. Tivo already lets us watch TV whenever and wherever we want sans commercials and HD (though not true HD) movie rental downloads and CD downloads on the iTunes store are giving us instant gratification. Now a new way to crush your opponent (or just join them, as this article points out) is to include the iTunes/AppleTV video computer file on the DVD itself, along with the regular DVD feature film.
Of course, it can only be extracted to one computer, ever. Pirate Bay, anyone?

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